HIV Awareness

This project created in co-operation with the European Rotaract Information Centre to communicate the seriousness of HIV.

Run in all European cities with events to inform and protect people of all ages.

We came up with this concept because we wanted through exaggeration and from a worldwide fact, the receiver to understand the seriousness of HIV.
Kamikaze is worldwide recognised about how they act.
Through a devastating act as war, we created a path to walk and think through emotions and images that everybody have in their hearts and minds.

The main colour that we used is the red color of the HIV ribbon on white and black background.
We chose everyside to have different background to show how different your life could be and how dangerous HIV is.

We were asked to present the project in New York and Canada in 2008 as one of the best HIV awareness projects for Europe.